I was a bit familiar with the concept of photography art in commercials because a friend of mine did an internship in an agency which mainly works for brands. So I had the chance to discover this aspect of photography and had a new vision of how a simple product can be viewed as a piece of art and that even if it is for an ad, it doesn’t mean that the photographer has to neglect the details. Another part that I found very interesting is the part about photography and music, especially about album cover for example. I knew the work of Andy Warhol and his relationship with music and I particularly enjoyed his work with the Velvet Underground. For me photography is a big part of music, and just looking at some covers of the Rolling Stones makes me appreciate even more the work of these photographers and the research to represent the atmosphere of the band without aesthetic restrictions. I’d actually like to see an exhibition that shows this kind of art.
About the article “Depth of focus”, I liked the fact that it made me think about how photography can mix painting, sculptures without any boundaries. And for those how say that digital manipulation is not photography anymore, I would say that it is just a new way of using photography, in the same way that artists use new materials.
Actually this exposition made me feel quite confused. I had already been to this museum once and I still have the same impression. The first piece of art that I saw was this piece of wood, in the shape of a square, that you can find everywhere but which was in this case considered as art. Then I was surprised by these different movies where you could see for example a guy walking almost naked with bags on his legs, arms, yelling a weird sound… that was quite ridiculous for me. I am not very attracted by this kind of art where I can’t really get the message.
But on the other hand, some pictures, such as the black and white pictures, surprised me. I really liked the “Preparation F” by John M.White with the football players where I could appreciate the black and white contrast and the stop motion. A picture caught my eyes, it was the one where you can see a person cutting the wood during the “wooden path”. The light chosen here made the sawdust looks like gold spangle, while the picture was in black and white. But finally my favorite one was the picture of Helen Winter and James Turrell with the reflected effect. This picture was for me taken randomly but gave a great effect where you can see every elements of the background but at the same time it was focused on the eyes of the woman. And thanks to the reflection, you can still see the photographer, at least his cowboy hat and the camera. It is like a memory of a look, that look, of these woman that the photographer will never see again.
So to sum up, this exhibition was quite the opposite of what I expected when reading the title, with (in my opinion) meaningless pieces as well as impressive black and white pictures and with some ridiculously interesting art projects.